Wednesday 30 November 2011

7 Questions to Ask When Choosing a Newsletter Copywriting Vendor

From health care to manufacturing to non-profit work, every industry has its own language. While the copywriter you does not necessarily need to have experience with your exact type of business, they should be able to show you similar types of writing they have done on similar subject matter.
What is your approach for writing an ongoing newsletter? This question will help determine if your newsletter copywriting vendor has a knack for project management. A copywriter with no clear plan for managing the newsletter process may need a lot of internal direction, which will be time drain for you and your staff.
Do you have journalism experience? Most top copywriters toshiba satellite a100 battery also write for magazines and trade publications. This type of experience shows you the writer has crucial newsletter writing skills including finding story ideas, interviewing experts and researching background information.
How do you handle deadlines? In order to be effective, newsletters much be distributed on a regular schedule. A newsletter copywriter who is always turning in last-minute work can be a real danger to your newsletter production timeline.
Describe your approach to client or customer interviews? When a writer interviews your customers or clients, they are representing your company. Look for a writer who does their homework before the interview, arranges interviews in a professional manner and handles these interactions with courtesy and care.
Can I see samples dell latitude d820 battery of your newsletter writing? Any writer can tell you they have newsletter experience, so ask them to show you instead. When you receive the samples, look to see if the writing is clear and engaging. Remember, tone and style can vary based on each organization's needs, but clear writing is universal.
Could you send me more information about your writing services? Organized copywriters have additional information on hand for prospects to review. The information you should be able to receive on request includes a client list, client testimonials, writing samples and a schedule of estimated fees.
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