Every decision you make for a company or organization should be made by thinking of the potential profits versus the initial overheads. The whole idea is to spend less than you earn as a company and that means finding ways to do things as cheaply as possible.
SEO is something that you need to consider strongly as a form of marketing for this reason - and this has one of the very best potential benefits compared to one of the very lowest potential costs.
Let's look at other forms of marketing. If you were to try and market your business and promote your website in other ways then this would probably mean paying for advertizing in a magazine or on the television. This would then mean that you ended up paying huge amounts for a one off appearance or an appearance over a few months. To get an advert in a magazine you will normally be looking at a circulation of around 3-10 thousand depending on the popularity (this will be reflected in the price) and of those 3-10 thousand probably around 15% will stop to properly examine the advert. However if you are going to get a sale from it, then you need that person to have been very interested in the product, to have the available resources and to act immediately to buy. That then equates to 1% or less, with the vast majority flicking right past and with the advert being forgotten by the majority of the rest. There is then no value following the week when people were buying that magazine and you end up with nothing once again.
This is very different when you compare it to how someone experiences SEO. This is something that you pay much less for, and that you can tailor to your needs and your resources. Once you've done this your site then becomes more 'visible' online, and while competition may cause this to vary the effects will generally be semi-permanent meaning you benefit from that investment for years to come. The people who find your site this way will then be actively using the key phrases you've targeted and that means that they probably want to buy. And you're not limited to the few thousand who buy a magazine - instead you're targeting the millions of people online - an audience that grows every day.
SEO then is a fantastic bargain for what you get, but then if you want to make it even better you also need to look at price differences between SEO companies. Not all SEO was born equal and it takes some shopping around to find a very good deal. Make sure though as well that the company provides all of the SEO services you need - if that means off-site and on-site SEO for instance then make sure that this is what you get.
If you want to really make lot of money from your SEO, then the best way to do so is to find those gems that offer the best services at low prices. Because they have few overheads, SEO companies are highly varied in the amount they charge and the service they provide so shop smart.
Many people choose an seo company based on where they rank on Google for relevant terms. SO if they are searching for an SEO company in Melbourne, they will trust more the businesses that rank near the top of Google for seo Melbourne.
No comments:
Post a Comment