The most colourful and skilfully designed website in the world that looks fantastic, performs well and is easy for customers to use is an ideal. Such a website may get business simply because it's so good, however that won't last and you need the background basics there to perform well and that's search engine optimisation which an SEO Specialist will provide.
SEO specialists are a rare breed; many will call themselves such a thing but won't be aware of all that it takes to actually be a good SEO Specialist in today's online world. What you need from an SEO Specialist is experience in web site design and development, someone who knows how to get you in the top rankings and keep you there regardless of what Google or Bing throw at you with their algorithm updates! Virtually any search online will bring back a huge amount of results, unless of course it's something obscure like 'how to groom my yak'! What people want is instant results and they don't want to go through tons of information to find what they want which is why being in the top 10 rankings is important.
The higher you are in the list of results the more likely people are to come to your website, we are lazy we want easy access and no hard work. If you are buried somewhere about page 50 then forget it, no one will find you as they will give up. The skill of an SEO Specialist will get you the ranking you need to generate the most customer traffic. There are things you don't need to know about but whoever is working on your SEO needs to know a lot of things. SEO people need expertise and technical knowledge, and these things are not learned quickly, most of them are learned with experience and over time.
Ask any web developer what they think about the first web site they developed and they may answer that it wasn't good. The reason for that is they won't have honed their skills, they will have known all of the theory and best practices but then using them to build a website will have still been a massive learning curve. Specifically for that reason it's worth thinking about going with an SEO Specialist that has been long established and worked on many projects.
If you actually think that your business can manage without a website then you are fooling yourself. The internet now plays a massive part in our lives and just a few statistics prove this, 80% of those in the 32-44 age bracket buy online. Add to that 72% of people aged 55-64 buy online. Those two statistics alone should have you on the phone to an SEO Specialist begging for their help. Just as the internet is taking off so is the SEO business and it's no coincidence as they both go hand in hand. A successful online presence where you can trade and even interact with your customers is more in demand than ever. It could be the downfall of your company if you don't embrace the online world and look for new business there. Don't delay, find yourself an SEO Specialist today to get you the custom your business needs for survival. Search online on the Internet and you will find the best of the best.
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