Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Saturday, 27 October 2012

iPad Mini “recreational” says Microsoft exec

The iPad Mini has been dismissed as a “recreational” device by Microsoft’s Steven Sinofsky. Speaking after the launch of Windows 8, the Big M boss said that tech fans would be better off buying a full-powered laptop for less money than Apple’s new tablet.

In an interview with All Things D, Sinofsky said of new, cheap Windows 8 laptops, “It’s $279. Here we are, talking about seven-inch recreational tablets for $329.”

Warming to his anti-Apple theme, Sinofsky turned his attention to the MacBook Air and spent time bigging up Intel’s Ultrabook range, saying they were a better bet thanks to their lower price point.

Windows 8 was released this week along with Microsoft’s new Surface tablet. The Redmond company is hoping to give its operating system a facelift and claw back mind share from Apple.

Via All Things D


In a recent statement that's ignited discussions across the tech community, a Microsoft executive has described the iPad Mini as "recreational" in contrast to the productivity-focused Surface lineup. The remark underscores differing philosophies in the tablet market and raises questions about how consumers perceive and utilize these devices in their daily lives.

The comment, made by a Microsoft executive during a press briefing, sheds light on the company's perspective on the iPad Mini and its positioning within the broader tablet landscape. According to the executive, Microsoft sees its Surface devices as productivity tools geared towards professionals and creatives, while characterizing the iPad Mini as more suited for leisurely activities.

Here are some key takeaways from this statement:

  1. Divergent Approaches to Productivity: Microsoft's characterization of the iPad Mini as "recreational" highlights the company's emphasis on productivity and functionality in its Surface lineup. With features like the Surface Pen and full desktop software compatibility, Microsoft aims to cater to users seeking a seamless transition between work and play. In contrast, the iPad Mini's smaller form factor and ecosystem may lend themselves more naturally to casual browsing, media consumption, and gaming.

  2. Target Audience and Use Cases: By labeling the iPad Mini as "recreational," Microsoft may be signaling its belief that the device appeals primarily to consumers seeking entertainment and leisure rather than productivity and professional tasks. This distinction reflects differing target audiences and use cases for tablets, with Microsoft positioning its Surface devices as versatile productivity tools for on-the-go professionals and creatives.

  3. Ecosystem Integration: Another factor to consider is the integration of each device within its respective ecosystem. Microsoft's Surface lineup is tightly integrated with Windows and Office 365, offering seamless interoperability and collaboration across devices. In contrast, the iPad Mini is part of Apple's ecosystem, which includes a vast array of apps, services, and accessories designed to enhance the user experience. These ecosystem differences can influence consumers' preferences and purchasing decisions.

  4. Perception vs. Reality: While Microsoft's characterization of the iPad Mini may resonate with some consumers, it's important to recognize that perceptions of productivity and leisure can vary widely among individuals. For many users, tablets serve as versatile devices that blur the lines between work and play, allowing them to stay connected, productive, and entertained wherever they go. Ultimately, the value of a tablet lies in its ability to meet the diverse needs and preferences of its users.

In conclusion, the Microsoft executive's description of the iPad Mini as "recreational" offers insights into the company's perspective on tablet usage and productivity. As the tablet market continues to evolve, understanding how consumers perceive and utilize these devices is crucial for companies seeking to differentiate themselves and meet the needs of their target audience. Whether used for work, play, or a combination of both, tablets play an increasingly integral role in the modern digital lifestyle.

Wednesday, 17 October 2012

iPad mini: Launch live blog

We're just days away from Apple's latest launch event which will almost certainly see the company debut a smaller version of its all-conquering iPad tablet. Join us here for full coverage

Apple will hold a press conference next Tuesday October 23, during which the company is widely expected to announced the long-rumoured iPad mini device.

Invites to the 'Special Event' landed in the T3 inbox earlier this week with Apple promising, "We've got a little something to show you" and, while the invite stops short of confirming the device, the clue appears to be in the title. 

As always, we'll be live-blogging events from at the California Theatre in San Jose as they happen, with kick-off expected at from 6pm UK time.

So with almost an entire year of speculation building towards this event, what can we expect from the iPad mini?

Most observers expect Apple to launch a sleek 7.8-inch device to complement the traditional 9.7-inch model, enabling Cupertino to meet the threat from affordable Android tablets like the Google Nexus 7 and the Amazon Kindle Fire.

A purported inventory listing which leaked this weekend suggest that the iPad Mini will also be priced competitively. The inventory screenshot showed the the basic 8GB Wi-Fi may only cost 249 Euros, which translates into £200 with today's exchange rate. However it seems likely that Apple would abandon its premium pricing policy to match the likes of Amazon and Google.

More reports have claimed that Apple will keep the costs down by keeping the device Wi-Fi only, while the new Lightning connector, which debuted on the iPhone 5, is likely to replace the 30-pin connector seen on previous iPad models.

The launch of an iPad mini, in itself, would have been considered a surprise just a year ago, given the late Steve Jobs' well-reported stance on tablet size. He once claimed that 7-inch slates were dead-on-arrival, but reportedly began to warm to the idea in 2011.

Anything else?

Beyond the iPad mini it has also been suggested that Apple will tweak the new iPad 3 model (which was announced in March this year) to incorporate the Lightning connector and 4G connectivity for the soon-to-launch Everything Everywhere 4G network.

More speculation has focused on revamped iMacs, a 13-inch Retina Display MacBook Pro and, to continue the diminutive theme of the event, a revamped Mac mini.

Stay tuned to T3.com for all the latest news and gossip leading up to the event and don't forget to join us for the live blog at 6pm on Tuesday.


Source : rss[dot]feedsportal[dot]com

Thursday, 11 October 2012

Apple warned over its Maps app by iOS 6 developers

Apple received several bug reports from iOS 6 developers concerning its buggered Maps application prior to its official launch, according to CNET

 

The website has quoted anonymous app developers who claim to have issued complaints using Apple’s bug-reporting system, Radar, but the overwhelming number of problems made the process painstakingly difficult.

"I posted at least one doomsayer rant after each (developer) Beta, and I wasn't alone," one developer revealed. "The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile.

"What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this - it's wrong.’"

Another developer also experienced similar issues, saying: "During the beta period I filed bug reports with Apple's Radar system posted on the forums several times, and e-mailed multiple people within Apple's MapKit team to voice our concerns.

"This has been a frustrating experience for us and we don't care where the imagery comes from, we just would like our customers to be able to have the same experience within our app when they update from iOS 5 to iOS 6.

"Instead, the OS upgrade broke some of the features we built within our application despite being told that only the imagery would be swapped out."

It comes just weeks after Apple's CEO Tim Cook issued an unprecedented public apology for the problems users experienced while using its Maps application, which include missing destinations and misspelt street names, amongst others.

Via TechDigest


Source : rss[dot]feedsportal[dot]com

Wednesday, 3 October 2012

iPad Mini release date set for Nov 2?

Apple is reportedly set to send out media invites to a special launch next Wednesday, where it’s expected to reveal the iPad Mini, according to reports

 

It has long been rumoured that the consumer electronics giant will be releasing a miniature version of its new iPad this year, in response to a string of new and upcoming launches, including the Barnes and Noble tablet and Amazon Kindle Fire 2, which is expected to come equipped with a 8.9-inch screen.

It was originally believed that Apple would launch the slate alongside its sixth-generation smartphone last month, but the device failed to make an appearance. Then again, it was also reported that the iPad Mini would launch some weeks after the iPhone 5, hence why the rumours have kicked off again.

Tech site the Register reports a November 2 release date, although some critics remain sceptical as Apple’s late CEO Steve Jobs once famously dissed smaller tablets, claiming that their small screens make them ill-equipped to host applications.

But then again, that was a while ago, so it’s possible that the firm could have changed its mind (or conjured up a solution to combat the problem). The iPad Mini is expected to come equipped with a 7.85-inch screen and there were reports earlier in the year of a stylus, dubbed the S Pen. We're yet to hear of other possible specifications but will keep you updated as and when we do.

Via The Register


Source : rss[dot]feedsportal[dot]com

Wednesday, 7 March 2012

What should we expect at Apple's March launch event

Apple confirmed on Feb 28 that some form of new iPad tablet computer will be announced next week, and so here is an overview of what the world's biggest technology firm may be about to unleash.

After months of rumour and speculation, an invite was issued yesterday confirming the event at the Yerba Buena Centre for the Arts in San Francisco at 10am PST (6pm GMT) on Wednesday, March 7.

The invite simply says that Apple has "something you really have to see - and touch". It is expected that Apple chief executive Tim Cook will lead the presentation, which will be live streamed to a UK press event in London's Kings Cross.

Should an updated iPad be on the agenda for next week, there are things we think we know about the iPad 3, features we're less certain about, and then a few features we're quite certain won't make the cut.

What seems likely
Display fair: Of all the rumored features that the iPad 3 might include, none have been rumored louder than a Retina display. That's the term Apple coined to describe the screen it initially unveiled with the iPhone 4--a screen with a pixel density so extreme that, at normal viewing angles, the average human eye literally can't discern the individual pixels. The iPad, however, has never sported a screen of that quality, even as the iPod touch got in on the Retina display action. A Retina display on the iPad would be no small feat, especially at the iPad's current price, but it seems likely that Apple really will implement the display on its tablet.

True to form: The rumor mill suggests that the iPad 3 will look an awful lot like the iPad 2, though not entirely identical. But we envision a design change far less dramatic than the changes between the original iPad and its successor--don't expect any major hardware changes or new buttons. Some have suggested that Apple might go so far as to remove the Home button in the new iPad, but we don't think it likely since it provides a convenient and impossible-to-lose anchor for users.
Carrier on, my wayward son: And let's not forget carrier deals--the iPhone isn't the only device that can be used on a cellular network. Right now, the iPad 2 is available with a 3G data option for either AT&T or Verizon in the U.S. The iPhone 4S, of course, is also available with Sprint, so it certainly seems like a no-brainer that the company will roll out an iPad model compatible with that carrier's network. That's aided by the fact that Sprint and Verizon both use the CDMA standard for their cell networks, so it should be little trouble for Apple to add a third model.

Photo finish: The iPad 2's cameras are mainly good in comparison to the cameras on the original iPad--which, as you may recall, did not have any cameras. Still, in comparing them to, say, the iPhone 4S's, or even the iPhone 4, the iPad 2's cameras leave much to be desired. While some may argue that the iPad doesn't get used to take pictures in the same way that your phone does, there are plenty of apps that use the camera for other tasks, like video capture and chat, data input, and games. So why not punch up those cameras on the iPad 3? They don't necessarily have to be of the same quality as the cameras built into the iPhone 4S, but the ones from the iPhone 4 would be more than sufficient for now. already have an ipad 2, want to transfer photos from ipad to computer, use the aiseesoft ipad transfer coupon code or cucusoft itunes transfer discount to help you.

What might be possible
Quad-core-rophenia: You can never have too many processor cores, right? The iPad 2's A5 chip sports two cores, packing significant punch over the single core in the original iPad. Apple has shown that it thinks the future isn't just faster processors, but multicore ones. So the company's rumored A6--which would follow logically on the heels of the A4 and A5--could pack four cores, possibly once again giving the device a big boost over its predecessor. Such a change would likely come with a power-consumption price tag, however, especially if combined with LTE. But the improvement in processor capabilities would be nice, especially for those constantly power-hungry games that people so love to play on their tablets

Touch-a, touch-a, touch-a touch me: Looking back at the invitation to the iPad event, it says: "We have something you really have to see. And touch." The first sentence (or, for pedants, the only sentence) seemingly refers to the Retina display. But the follow-up fragment may just imply that the iPad 3 employs some sort of haptic feedback--a tactile response when you touch the screen. Of course, the "And touch" line could merely be nothing more than marketing-speak. But typing is probably the least satisfying element of using an iPad to date. Haptic feedback coupled with the on-screen keyboard might make multitouch-typing a bit easier, if you could feel some physical sensation as you "depress" the virtual keys.

What we don't expect
A smaller iPad: Apple will bundle a stylus with the iPad before it releases a 7-inch version of the tablet.
A stylus: Apple will shut down its company and return the money to the shareholders before it releases a stylus for any of its touch screen devices.
The iPhone 5: This is not an iPhone event, people. The iPhone 4S isn't even six months old yet, so don't expect a newer model.
An updated Mac Pro: We don't even know what article you're reading anymore.