Thursday, 25 October 2012

Lovefilm arrives on Amazon Kindle Fire range

Streaming service now providing thousands of movies and TV show’s on the tablet range

 

Lovefilm’s selection of movies and TV shows are now  available to stream on the Kindle Fire HD and Kindle Fire.

Both tablets  will come with a month’s free subscription for in the UK. Users will be able to login via Amazon account details.

Whispersync technology keeps track of the last viewed point in a video which can be resumed from another device, such as the PS3.

Meanwhile X-Ray For Movies will embed content from IMBD, which Amazon also owns, into the video, should you want extra info.

Jim Buckle, Managing Director at Lovefilm, said: “Every Kindle Fire HD and Kindle Fire in the UK comes with seamless integration of Lovefilm giving users access to thousands of movies and TV shows. This is a huge moment for Lovefilm and continues to expand our multi-platform offering – delivering the very best content onto the most popular devices, which can only be great news for film and TV fans.”


In a move that underscores the growing synergy between content services and hardware, Lovefilm has officially arrived on the Amazon Kindle Fire range. This integration brings a new dimension to the Kindle Fire experience, enhancing its value proposition as a versatile entertainment device. Here’s a closer look at what this means for users and why it’s a significant development.

What is Lovefilm?

Lovefilm, once known primarily as a DVD rental service, has evolved into a prominent streaming platform in the UK, offering a vast library of movies and TV shows. Acquired by Amazon in 2011, Lovefilm has since become an integral part of Amazon’s content ecosystem, complementing Amazon Prime Video and expanding the company’s reach in the competitive streaming market.

Integration with Kindle Fire

The arrival of Lovefilm on the Kindle Fire range means that users can now access a rich selection of on-demand video content directly from their tablets. This integration offers several key benefits:

  • Seamless Access: Kindle Fire users can easily browse and stream Lovefilm’s extensive library of movies and TV shows without needing additional devices or complicated setup processes.

  • Enhanced Entertainment Options: With Lovefilm added to the already robust suite of apps and services available on the Kindle Fire, users have more choices than ever for entertainment on the go.

  • Optimized Experience: The Lovefilm app on Kindle Fire is optimized for the device, ensuring smooth playback and an intuitive user interface designed to take full advantage of the tablet’s features.

Benefits for Kindle Fire Users

  1. Expanded Content Library: Lovefilm’s inclusion significantly boosts the available content for Kindle Fire users, offering thousands of titles across various genres. This variety ensures there’s something for everyone, from blockbuster movies to critically acclaimed TV series.

  2. Convenience and Portability: The Kindle Fire’s compact design and portability make it an ideal device for streaming. Users can enjoy their favorite shows and movies anywhere, whether they’re at home, commuting, or traveling.

  3. Unified Ecosystem: For Amazon Prime members, the integration of Lovefilm with Kindle Fire further unifies their digital ecosystem, allowing seamless switching between Lovefilm, Prime Video, Kindle books, and other Amazon services.

  4. User-Friendly Interface: The Lovefilm app is designed to be user-friendly, with easy navigation, personalized recommendations, and robust search functionality. This ensures that users can quickly find and enjoy the content they love.

Competitive Edge

The addition of Lovefilm to the Kindle Fire range strengthens Amazon’s position in the highly competitive tablet and streaming markets. By providing a comprehensive entertainment solution, Amazon enhances the Kindle Fire’s appeal compared to other tablets, such as the iPad or various Android-based devices, which may not offer the same level of integrated content services.

Looking Ahead

As streaming continues to dominate the entertainment landscape, the integration of services like Lovefilm on devices such as the Kindle Fire is likely to become increasingly important. For Amazon, this move not only enhances the user experience but also encourages further engagement with their ecosystem, driving both hardware sales and content consumption.

For users, the arrival of Lovefilm on Kindle Fire represents a significant value addition, making it easier to enjoy a wide array of entertainment options in a convenient, portable format. Whether you’re a long-time Lovefilm subscriber or a new user, this integration promises to deliver a richer, more enjoyable viewing experience.

Conclusion

The arrival of Lovefilm on the Amazon Kindle Fire range is a win-win for both the company and its customers. By seamlessly integrating a vast library of streaming content with a popular and versatile device, Amazon continues to innovate and enhance its offerings. For Kindle Fire users, this means even more reasons to love their device and more ways to enjoy their favorite entertainment, anytime and anywhere.

Stay tuned for more updates as Amazon continues to expand and refine its services, bringing even more exciting features and content to the Kindle Fire and beyond.